|
Felix Velarde is a British entrepreneur who co-founded one of the first web design agencies, Hyperinteractive, in 1994. In 1997 he launched Head New Media, selling part of it to become the digital arm of Interpublic's Lowe & Partners in 1998. With Lowe, Velarde launched specialist Interactive Television agency Head End (a pun on the television broadcast term HeadEnd) also in 1988, which produced the first Interactive Television commercials for Tesco and Unilever. While at Head New Media, Velarde and creative director Jason Holland sponsored a non-commercial online creative community, Head-Space, which incubated prominent community websites including Urban75 and John Lundberg et al's Circlemakers.org. Featuring in the travelling exhibition Digital Archaeology since 2010, Head-Space has been recognised as a digital artefact of considerable historic and cultural relevance, a germinal precursor to YouTube.〔(Ten Websites That Changed The World ) ''Management Today'' 2011-11-07〕 Velarde also founded and was CEO then until February 2015 Chairman of an innovative〔(The Cream 100 Top Innovators ), 2010-04-03〕 strategy company, Underwired in 1996,.〔(Hyperinteractive launches Underwired ), 1996-05-09〕 From 2006-2008 he was a sponsor of the UK's prototype personal carbon trading system, CarbonDAQ, a project being led by leading Left-leaning think tank the Royal Society of Arts, of which he is a Fellow. Velarde is also a Fellow of the Institute of Direct & Digital Marketing, and is an educator,〔(ECRM Strategy ) courses at ''Institute of Direct Marketing'' (Absolute Essentials of E-Marketing ) courses at ''Institute of Direct Marketing'' (Successful Creativity in Direct Marketing ) courses at ''Institute of Direct Marketing''〕 speaker,〔Digital Marketing Show, London 2013 (CRM Panel ) organised by Oxford Brookes University’s ''Academy of Marketing SIG on Customer Engagement'' with support from ''Henley Business School''〕 writer〔(Changing Brand Perception ) ''Customer Experience Magazine'' (Total Customer Engagement ) ''Internet Retailing'' 2013-07-07 (Total Customer Engagement Through Personalisation ) ''Business Matters'' (Do One Thing Well ) ''MyCustomer.com''〕 and widely published commentator〔 (Various articles from the NMA archive 2007-2012 ) (In Search of a Fourth Dimension in Segmentation ) ''World Advertising Research Center'', Admap, May 2011, pp. 16-18 (Dear Prudence, Can You Come Out to Play? ) ''Precision Marketing'' October 2008 (Email, eCRM and the Prospects for Recession ) ''World Advertising Research Center'', Admap, April 2008, Issue 493, pp.55-56 (ECRM is the way forward ) ''New Media Age'', 2007-13-12 (Targeting ) by Trevor Clawson, ''Revolution Magazine'', 2007-11-01 (Agency procurement is a collaboration, not a conflict ) by Felix Velarde, ''New Media Age'', 2007-18-01 (Procurement ) followup by Michael Nutley, editor, ''New Media Age'', 2007-02-01 (Growth of Blogs sees same mistakes of the web's heyday ) by Felix Velarde, ''New Media Age'', 2005-20-10 "Why internet sites don't make sense for every product" by Felix Velarde, ''Marketing'', 2001-26-01 "The Appliance of Plain English" by Felix Velarde, ''Financial Times'', 2001-13-03 "Creating a climate for success" by Felix Velarde, ''New Media Creative'', 1999-25-06 "Survival of the fittest" speech at the ''Brand Building on the Internet conference, Earl's Court'', 1997-11-12 "Looking for a New England" by Felix Velarde, ''New Media Age'', 1997-09-09〕 on digital marketing and marketing industry development issues. He is an Adjunct Professor lecturing on Hult International Business School's MBA and Masters in International Marketing programs and teaches a regular course for international brands at London's Groucho Club where he is a member. Velarde in 2013 was also a contributing author to two books on marketing strategy.〔(Multi-Channel Marketing Ecosystems ) Markus Ståhlberg & Ville Maille (editors), Kogan Page (publisher; 2013-28-11) ISBN 978-0749469627; ISBN 0749469625 (Fifty Shades of Marketing ) Francesca James , Hannah Durham (editors), Bookboon (publisher; 2013-17-10)〕 and he has been an Awards Judge for the Direct Marketing Association, New York Festivals, British Interactive Media Association and Drum Awards for Digital Industries. Velarde attended Richmond upon Thames College. He is a glider (sailplane) pilot and member of Cotswold Gliding Club. == Awards == * Marketing Design Award for Best Use of the Internet 1996 * MacUser Maxine for Best Online Community 1996 * Cannes CyberLion for Best Online Community (Head-Space with Jason Holland) 1999 * BIMA Award for Best Use of Email 2006 * Direct Marketing Association Golds 2006, 2007 * Cream Top 100 Innovators 2010 * UK Top 100 Digerati 2013〔(The Drum ) Top 100 Digerati〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Felix Velarde」の詳細全文を読む スポンサード リンク
|